The big attraction for Dropbox in acquiring HelloSign appears to have been its workflow capabilities, for which e-signature is a great complement - the most important workflows often involve a signature, whether it's an NDA, a sales contract or an employment offer. Meanwhile, Dropbox says it will continue to work with HelloSign competitors such as Adobe and DocuSign, who were also launch partners for Dropbox Extensions. It also has partnerships with Microsoft OneDrive and Box, and was a launch partner last November for Dropbox Extensions, a new series of partner integrations designed to add content-based workflow automation into the Dropbox environment.Īll these partnerships are expected to continue after acquisition, as HelloSign says it will continue to operate as an independent brand as part of Dropbox. HelloSign has focused on ease-of-use and an API-first approach that has seen its service incorporated into other platforms, most notably Google's Gmail service, the Salesforce Essentials SMB package, and Oracle cloud content management products. Its relative youth gives HelloSign many of the characteristics of the new breed of enterprise software vendors I wrote about last week, a pedigree that Dropbox shares. Becoming part of Dropbox opens up a much broader market opportunity. Founded in 2011, HelloSign is a relative newcomer to the still fragmented e-signature market but has established itself quickly, growing to an 80,000-strong customer base. Document collaboration giant Dropbox has announced it is buying e-signature and workflow vendor HelloSign for $230 million, in its biggest acquisition to date.
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